Athlete Visibility Packages

Choose the right level of support.

Every athlete enters the recruiting process from a different position. Our packages provide clear levels of creative, promotional and strategic support based on what the athlete needs now—and where they are trying to go.

Transparent Pricing

Clear packages. Defined scope. No hidden service fees.

Package Options

Two levels of recruiting visibility.

Every athlete’s recruiting journey is different. Our two campaign options provide either a complete recruiting strategy or a higher-touch experience for athletes who need expanded support.

Best Fit for Most Athletes

Package 01

Recruitment Strategy

$3,000 Per season

The complete 81 Creative visibility system for athletes who need professional content, targeted promotion and structured support communicating with college programs.

Best for

Serious sophomores and juniors ready to build sustained visibility and begin more intentional recruiting outreach.

Package includes

  • Complete athlete visibility strategy
  • Recruiting-position and target-program review
  • Scheduled game and event coverage
  • Professional photography and video production
  • Short-form content throughout the season
  • Athlete positioning and message development
  • Targeted digital advertising campaign
  • Direct college-coach outreach support
  • Visibility through relevant recruiting communications
  • Campaign performance tracking
  • Ongoing strategic consultation
  • Continued promotion beyond the season when applicable
Build My Strategy

Package 02

Signature Campaign

$5,000 Per season

A higher-touch campaign for athletes who require expanded coverage, greater content volume and a more intensive level of strategic and promotional support.

Best for

High-level or rapidly emerging recruits competing across multiple events, markets or recruiting environments.

Package includes

  • Everything included in Recruitment Strategy
  • Expanded game and tournament coverage
  • Increased photography and video volume
  • Priority content editing and delivery
  • Expanded targeted advertising budget
  • Deeper target-program research
  • More frequent campaign consultation
  • Expanded outreach preparation and support
  • Customized campaign reporting
  • Priority scheduling when available
Apply for Signature

Clear investment. Defined expectations.

Advertising

Applicable advertising funds are included within the agreed campaign scope rather than billed as a surprise add-on.

Payment plans

Seasonal campaigns can typically be divided between an initial payment at signing and a second payment during the season.

Beyond Deliverables

The value is in the system.

Families are not simply purchasing a collection of media files. They are investing in a coordinated system that connects strategy, creative production, promotion and recruiting communication.

01

One coordinated partner

Instead of hiring separate photographers, videographers, marketers and recruiting consultants, families work through one connected campaign.

02

Content with a clear purpose

Photography and video are created around the athlete’s recruiting position and communication needs—not simply delivered because they look impressive.

03

Professional campaign management

We manage production, messaging, promotion and campaign direction so parents are not left trying to connect every piece on their own.

04

More intentional communication

Outreach is supported by organized information, professional assets and a clear athlete story that coaches can evaluate efficiently.

05

Support beyond one game

Seasonal campaigns are built to create sustained visibility. Promotion may continue beyond the active season when doing so supports the athlete’s recruiting goals.

Compare Packages

See what changes at each level.

The right package depends on whether the athlete needs our complete recruiting system or a higher-touch campaign with expanded coverage, priority access and deeper strategic support.

Service Recruitment Strategy $3,000 Signature Campaign $5,000
Complete athlete visibility strategy ✓ ✓
Professional photography and video ✓ Expanded
Ongoing seasonal coverage ✓ Expanded
Athlete positioning and messaging ✓ ✓
Target-program research ✓ Deeper review
Targeted advertising ✓ Expanded budget
College-coach outreach support ✓ Expanded
Campaign tracking and reporting ✓ Customized
Priority editing and delivery — ✓
Priority scheduling — ✓

Choosing a Package

Start with what the athlete needs now.

Bigger is not automatically better. The right package should match the athlete’s recruiting stage, existing assets and current level of visibility.

01

Choose Recruitment Strategy when

The athlete is ready for consistent content, targeted visibility and organized support reaching relevant college programs. This is the complete 81 Creative recruiting system and the best fit for most serious high school athletes.

02

Choose Signature Campaign when

The athlete has a demanding schedule, competes across more events or markets, and needs expanded coverage, priority scheduling, a larger advertising investment and more intensive campaign support.

Before You Apply

A professional campaign requires shared commitment.

We establish expectations before work begins so the athlete, family and 81 Creative understand the scope and responsibilities involved.

01

Payment schedule

Seasonal packages typically require 50% at signing and the remaining 50% by the middle of the athlete’s season.

02

Athlete participation

The athlete and family must provide accurate information, communicate schedule changes and participate consistently in the campaign.

03

Defined coverage

Event coverage, travel and content volume are agreed upon before the campaign begins and documented within the service agreement.

04

No offer guarantees

Packages support visibility and communication. They do not guarantee responses, scholarships, roster positions or offers.

Package Questions

What families usually want to know.

Are advertising costs included?
Targeted advertising is included in the Recruitment Strategy and Signature Campaign packages. The specific amount and campaign scope are defined in the service agreement.
Can we upgrade after the campaign begins?
Upgrades may be available when scheduling and production capacity allow. Any change in scope and cost must be approved before additional work begins.
Do you offer payment plans?
Yes. Seasonal packages are generally divided into two to four payments, with half due at signing and half due during the season. Alternative arrangements may be considered in limited circumstances.
Is travel included in the price?
Normal regional travel may be included within the agreed campaign scope. Long-distance travel, overnight trips or events outside the contracted market may require additional costs.
Does a season always last three months?
Three months is a typical active campaign period, but schedules differ by sport and athlete. Relevant promotion or outreach may continue beyond the competitive season when appropriate.
Which package is right for my athlete?
Recruitment Strategy is the best fit for most serious high school athletes. Signature Campaign is designed for families seeking expanded coverage, priority scheduling, a larger advertising investment and a higher-touch recruiting experience.

Not sure which package fits?

Start with the application. Tell us about the athlete, their recruiting goals and their current visibility. We will recommend the appropriate level of support based on where they stand.

Start the Application